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Japan, here they come

This brochure, featuring New Castle’s Ivy Tech campus, was printed in Japanese especially for use during a trip there by EDC President and CEO Corey Murphy and New Castle Mayor Greg York.

By DARREL RADFORD - dradford@thecouriertimes.com

Brochures and business cards passed around at a New Castle-Henry County Economic Development Corporation Board meeting are not out of the ordinary. But Thursday morning’s “show and tell” came with a twist – the words were printed in Japanese.

Pictures of New Castle’s Ivy Tech Campus were prominent in the specially-designed marketing brochures that EDC President and CEO Corey Murphy and New Castle Mayor Greg York plan to take with them when they leave on a trip to Japan today.

A framed photo of the New Castle Fieldhouse, again with Japanese text below it, is also part of the materials and gifts Murphy and York will take with them.

The trip, supported by the Japan American Society of Indiana, will enable Murphy and York to visit the Japanese headquarters of two New Castle companies, American Keeper and TS Tech.

“They employ about 500 people combined, both in the automotive sector,” Murphy explained. “These visits are important so that when they have an opportunity for expansion and are looking whether to put it in Alabama or Indiana, they might be more inclined to choose us. Sometimes relationships can come into play in that decision.”

Murphy and York will be traveling with Mindy Kenworthy of the East Central Indiana Regional Partnership as well as the mayors and economic developers of Richmond and Rushville.

“The plan is to go every other year,” Murphy said.

Business trips to Japan are not unique for Indiana economic developers, according to Murphy.

“A friend in Jackson County has been in this business since 1984 and he’s made 25 trips,” Murphy said.

Murphy thanked Frost Framing for helping with the fieldhouse photo and woodcarver Don Solomon, who donated some special items to be presented as gifts.